Prism Program

In 2006 Super-Dog launched the Prism Program, a retail solutions program, providing the tools to address the 7 pet specialty trends in our retail accounts:

  1. Specialty is special again
  2. Retailers that only want to retail
  3. Recommendation is back
  4. Independent investment has increased
  5. Shopping “experiences” are in demand
  6. Knowledgable staff is the selling difference
  7. Consumers are demanding more than box stores can deliver

Implementing this program in key accounts provides the retailer a modern and upscale look and image. Super-Dog and participating manufacturers benefit from long term and lasting partnerships.

Below is one example of the Prism Program in effect, with before and after pictures.

Before #1
Before #2
After #1
After #2

In 2006 Super-Dog launched the Prism Program, a retail solutions program, providing the tools to address the 7 pet specialty trends in our retail accounts:

  1. Specialty is special again
  2. Retailers that only want to retail
  3. Recommendation is back
  4. Independent investment has increased
  5. Shopping “experiences” are in demand
  6. Knowledgable staff is the selling difference
  7. Consumers are demanding more than box stores can deliver

Implementing this program in key accounts provides the retailer a modern and upscale look and image. Super-Dog and participating manufacturers benefit from long term and lasting partnerships.

Below is one example of the Prism Program in effect, with before and after pictures.

Before #1
Before #2
After #1
After #2