In 2006 Super-Dog launched the Prism Program, a retail solutions program, providing the tools to address the 7 pet specialty trends in our retail accounts:
- Specialty is special again
- Retailers that only want to retail
- Recommendation is back
- Independent investment has increased
- Shopping “experiences” are in demand
- Knowledgable staff is the selling difference
- Consumers are demanding more than box stores can deliver
Implementing this program in key accounts provides the retailer a modern and upscale look and image. Super-Dog and participating manufacturers benefit from long term and lasting partnerships.
Below is one example of the Prism Program in effect, with before and after pictures.
- Before #1
- Before #2
- After #1
- After #2