As the pet specialty market continues to change, Super-Dog sees the opportunity to work together with our dealer partners to compete for consumers.
Consumers have many choices where to spend their pet food and pet specialty dollars. Mass merchandisers, club stores, grocery and pet specialty stores? including ?big box? pet specialty are all competing for customers. Super-Dog is heading in a new direction with our vision of New Market Retailing through category management. Our newly developed merchandising program PRISM was especially designed for the independent pet specialty retailer. Combining the 5 pronged strategy approach of Pricing, Retail Layout, Image, Selection and Merchandising we can assist our retail partners in fine tuning their retail operations to maximize profits and achieve their financial goals.